Meet the new girls on the block: Lulu & Georgia

Step aside One King's Lane. Los Angeles-based e-retailer Lulu & Georgia moved in a few months ago. Founder Sara Sugarman launched the online home decor store after getting her sea legs working in her family's interiors business. I must say it was love at first sight for me.

The store offers rugs, accessories, art, lighting and furniture at affordable prices -- one style is geared toward a girl on a budget. Each category is organized by type, style and color, making your shopping experience a breeze. If you're in the market for a new rug, L&G's got you covered. The rug guide offers tips on how to measure your space to ensure your rug is scaled correctly to your room. Scale always throws me for a loop, so I find this feature especially helpful. Returns within 15 days of receipt are accepted. I love the store's logo and the gals themselves:

Meet Lulu...

She's a globe-trotting romantic. A girl who passionately seeks the thrill of adventure and feels most at home when she's jet-setting to exotic hideaways, vintage suitcase in tow. She'll spend hours scouring flea markets and antique fairs for that perfect, glittery, decorative accent piece and has a special place in her heart for funky, slightly-flawed little treasures. She fills her home with artwork, and appreciates rugs with vibrant hues and unconventional patterns. She loves to paint, draw, and dance, and will never leave home without her favorite pair of five-inch heels.

Meet Georgia...

She's an extravagant hostess. She bakes madeleines and macaroons, and cooks her best with a glass of French wine in hand. She enjoys leisurely lunches with friends and browsing home decor shops. She has a discerning eye for style, and an impeccable ability to pair colors, textures, and patterns. She's the first one to tell you whether or not that Moroccan-style rug works in your living room, or if that vintage brass lamp was worth the price. Her home exudes luxury and glamour, and you'll always find a vase of pink peonies on her bedside table.

I'm so Georgia. Who are you?

Sara has been promoting the e-store by offering specials to her favorite bloggers. Shocking as it may seem, I'm not one of them. Must be because I live on the East Coast. It's a good thing I read so many blogs. Otherwise I would not have been able to swipe one from The City Sage. Get 25% off everything on the site until midnight December 25th! Just enter the code CITYSAGE at checkout.